Datura

Client: Datura
Art: Ale De la Torre
Art direction: Áurea Carmín Design Studio
Project: Branding illustration

ENG. I have been in many projects with people that I love very much, but this time I had the chance to work with a couple of people that I adore and admire. They have both been by my side in extremely difficult times and I was finally able to create something for them. This is a small project that takes many years of work and learning and I am glad that it has finally come to light. Datura is a brand full of magic and symbolism, that’s why I created an illustration that represents femininity, magic and the relationship with nature with which the brand is so identified.

ESP. He estado en muchos proyectos con gente que quiero mucho, pero esta vez tuve la oportunidad de trabajar con un par de personas que adoro y admiro. Ambas han estado a mi lado en momentos sumamente difíciles y por fin pude crear algo para ellos. Este es un pequeño proyecto que tiene muchos años de trabajo y aprendizaje y me da gusto que por fin haya salido a la luz. Datura es una marca llena de magia y simbolismo, por ello la idea de crear una ilustración que representara la feminidad, la magia y la relación con la naturaleza con la que está tan identificada la marca.

Final illustration / Ilustración final

datura.jpg

Luchadoras

Luchadoras
Client:
Liberated together
Art direction: Erna Hackett
Art: Ale De la Torre
Design: Áurea Carmín Design Studio

ENG. Luchadoras Illustration for Liberated together, an amazing project working to empower women, eliminate racism and promote diversity and respect among people with different cultural backgrounds. What a beautiful project!

ESP. Luchadoras Ilustración para la cohorte Latina de Liberated together, una proyecto increíble que trabaja para empoderar a las mujeres, combatir el racismo y promover la diversidad a través del respeto entre personas con diferentes raíces culturales. ¡Un hermoso proyecto!


We need women who are so strong they can be gentle, so educated they can be humble, so fierce they can be compassionate, so passionate they can be rational, and so disciplined they can be free.
— Kavita Ramdas

Sketch and final illustration / Boceto e ilustración final

We all move forward when we recognize how resilient and striking the women around us are.
— Rupi Kaur
 
Theres is no limit to what we as women can accomplish.
— Michelle Obama